Susan Alexander Yates and One Word Shop (“Websites”) are governed by the following Privacy Policy.
We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what information we may collect and how it may be used. This statement only applies to these Websites.
WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?
- Information You Voluntarily Submit to the Websites: We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Websites by leaving a comment, subscribing to a newsletter, or submitting a contact form. We also collect contact information in order to fulfill shipment of items you have purchased.
- Information We Collect from Others: We may receive information about you from other sources. For example, if you use a third-party software through the site, they may transfer information to us for fulfillment.
- Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Websites. For example, when you use the Websites, we will log your IP address, operating system type, browser type, referring websites, pages you viewed, and the dates/times when you accessed the Websites. We may also collect information about actions you take when using the Websites, such as links clicked.
- Cookies: We may log information using cookies, which are small data files stored on your browser by the Websites. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Websites.
HOW YOUR INFORMATION MAY BE USED
We may use the information collected in the following ways:
- To operate and maintain the Websites;
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- To respond to your comments or inquiries;
- To provide you with user support;
- To track and measure advertising on the Websites;
- To fulfill orders by shipping purchased items to address(es) you provide;
- To process payment for purchases you make through the Websites; or,
- To protect, investigate, and deter against unauthorized or illegal activity.
THIRD-PARTY USE OF PERSONAL INFORMATION
We may share your information with third parties when you explicitly authorize us to share your information.
Additionally, the Websites may use third-party service providers service various aspects of the Websites. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Websites currently use the following third-party service providers:
- Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Websites. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics. Their privacy policy can be found here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Cloudflare – this service is used to track Website usage. Their privacy policy can be found here: https://www.cloudflare.com/privacypolicy/.
- Sucuri – this service is used to track Website usage. Their privacy policy can be found here: https://sucuri.net/privacy.
- Payment Processing – this service is used to serve our ecommerce platform. At no time is your banking information passed to the Websites. We receive only information used for order fulfillment. For payment processing, we utilize Stripe. Their privacy policy can be found here: https://stripe.com/us/privacy.
- Ninja Forms – this service is used to collect your name, email address, IP address, and message when you submit an “Ask Susan” question.
- Thrive Leads – this service is used for the collection of your name and email address for the delivery of email updates and newsletters.
- Substack – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. Their privacy policy can be found here: https://substack.com/privacy/.
- Akismet – this service is used to protect our blog comment section from spam comments. Their privacy policy can be found here : https://automattic.com/privacy/.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Websites’ sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Websites to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
ANONYMOUS DATA
From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
PUBLICLY VISIBLE INFORMATION
If you create a user profile on the Websites or leave a comment, certain information may be publicly visible.
COOKIES
The Websites use cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.
Users may, at any time, prevent the setting of cookies, by the Websites, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Websites may be entirely usable.
ADVERTISING
Display Ads
We may use third-party advertising companies to serve content and advertisements when you visit the Websites, which may use cookies. No personally identifiable information is shared with the Websites’ ad providers.
Retargeting Ads
From time to time, the Websites may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Websites. These companies use cookies to serve ads based on someone’s past visits to the Websites.
Sponsored Content Tracking Pixels
These Websites may engage in sponsored campaigns with various influencer networks, brands, and agencies. All sponsored content is duly disclosed in accordance with the FTC’s requirements. From time to time, these sponsored campaigns utilize tracking pixels (aka web beacons), which may contain cookies to collect data regarding usage and audience. This information is collected by the sponsoring company to track the results of the campaign. No personally identifiable information collected by the Websites is used in conjunction with these tracking pixels.
Affiliate Program Participation
The Websites may engage in affiliate marketing, which is done by embedding tracking links into the Websites. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Susan Alexander Yates is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Websites will post customized links, provided by Amazon, to track the referrals to their websites. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.
Newsletters
On the Websites, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Websites to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.
RIGHTS RELATED TO YOUR PERSONAL INFORMATION
Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at [email protected] to be removed from our mailing list.
Access – You may access the personal information we have about you by submitting a request to [email protected].
Amend – You may contact us at [email protected] to amend or update your personal information.
Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to [email protected].
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
SENSITIVE PERSONAL INFORMATION
At no time should you submit sensitive personal information to the Websites. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.
CHILDREN’S INFORMATION
The Websites do not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Websites have personally identifiable information of a child under the age of 16 in its database, please contact us immediately at [email protected] and we will use our best efforts to promptly remove such information from our records.
CONTACT INFORMATION
At any time, please contact us at [email protected] for questions related to this Privacy Policy.
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